Measuring digital influence is an essential part of a good social media strategy. Any business that is able to identify – and connect with – influencers in its industry has an opportunity to harness the power of word-of-mouth marketing and get their message into the minds of thousands of individuals through a trusted source.
But despite the many benefits of influencer marketing, the popular social media measurement tools on the market are not quite up to the job.
New Career Opportunities Daily: The best jobs in media.
The post What Social Influencer Measurement Tools Are Good For… And What They’re Not appeared first on Social Karma Media.
